Graduating with a Bachelor of Science degree from Western Carolina University in 2023, Cole brings a blend of academic knowledge and over six years of hands-on experience in personal training to his practice. Since obtaining his IFTA certification in 2018, Cole has been dedicated to helping clients unlock their full potential physically and spiritually. His commitment to continuous improvement led him to establish Be The Fire Training, a platform rooted in the belief that living with passion and energy can ignite positive change in oneself and others. Inspired by Matthew 5:15-16, Cole chose the name "Be The Fire" to reflect his mission of shining brightly and encouraging those around him through fitness. He believes that by embodying enthusiasm and purpose in his own life, he can inspire others to do the same, creating a ripple effect of positivity and transformation. With a focus on faith, fitness, and food accountability, Cole Canterbury strives to be a light of motivation and support for individuals seeking to improve their physical health and spiritual well-being. As a head coach in the Humble Effect V2, he offers not just fitness guidance, but also a pathway to living a life filled with energy, purpose, and fulfillment.

Justin received his Bachelor of Science from East Carolina University in 2020 as a Health Fitness Specialist. He is certified through the National Strength and Conditioning Association (NSCA) as a Certified Personal Trainer (CPT) and as a Certified Corporate Wellness Specialist (CCWS). Utilizing his certifications and experience with elite level athletes & clients of all ages and fitness levels, Justin has designed a 1-of-1 specialized program approach that focuses directly on improving his clients overall quality of life while enhancing their body image through effective training & optimal nutrition. In the Summer of 2018, Justin was an Intern of the East Carolina Strength and Conditioning Staff working with athletes of 6 different Olympic Sports and Football. In 2018, Justin also became a part of the East Carolina University Football Team as a Tryout Walk-On after transferring from Randolph-Macon College. During the time of training for the ECU football team, Justin learned through personal achievement, experience, trial & error and education, what it takes to achieve all performance and physique goals. This same knowledge is passed on to all his clients during their time is The Humble Effect coaching program. Justin specializes in general health & wellness, restorative body recomposition and lifestyle enhancement methodization with over 9+ years of professional coaching experience. Including previous clients within the MLB, NFL, NBA and NCAA, and various celebirties and executive figures. Justin uses all the above opportunities, skills and education to give all of his clients a unique experience and program to train, look and feel their absolute best for the rest of their life.